• slidebg1

    Over 25 years of building brands

    Effective Business Solutions
    that make your Business Fly High

  • slidebg2

    Advertising ideas to energise brands

  • slidebg2

    From media channels to brand platforms

  • slidebg2

    Innovative digital tools for brand engagement

  • slidebg2

    Connecting customers to brands on social media

  • slidebg2

    Taking the brand message to consumer doorsteps

  • slidebg2

    Building and sustaining brand image 24/7

Who we are?


Unparalleled in its resources, highly professional set-up and technology base, United Media Services (UMS) offers fully-integrated, powerful channels and solutions to help marketers effectively connect with customers throughout the GCC and beyond.

With specialised competencies across the media and communications spectrum, UMS offers unmatched creative and strategic strengths derived from its in-depth understanding of the regional markets, people, branding, business, culture, technology, and media dynamics.

And What Our Clients Say

Key Personnel

Sandeep Sehgal

Chief Executive

Alpana Roy

Executive Vice President

Atulya Sharma

Chief Strategy Officer

Sanjay Syal

GM - Finance and Administration

Rajeev Sinha

GM - Distribution

UMS Group


UMS is part of the Muscat Overseas Company, one of the leading business groups in the Sultanate of Oman. Established in 1974, the group has always retained an unswerving focus on quality and excellence all its diverse business areas.

Today, Muscat Overseas has an operational footprint extending from Southern Africa to Middle East and Central Asia.

Our Domains

Global Presence

UMS International FZ LLC

PO Box 503048, Building No. 10, Office 346, Dubai Media City, Dubai, UAE

Oryx Advertising Co. WLL, Qatar

PO Box 3272, Doha, State of Qatar

In the media


Contact Us

Get in touch with us

Contact us & get your brand noticed




P.O. Box 3305, P.C 112, Ruwi, Sultanate of Oman


+968 24 700 896

UMS Advertising's holistic approach to client's communication challenge makes us one of the largest and one of the most preferred advertising agencies. Rated among the best in terms of strategic thinking and creative execution, UMS Advertising leaves no stone unturned in catering to the clients' needs. All recommendations from UMS are backed by extensive market research, the latest brand management tools, and innovative communication solutions and strategies.

UMS takes pride in having a successful long-standing relationship with a diverse clientele of some of the leading and prestigious brands of the Sultanate and the region.

Get more effective branding solutions with deeper market insights.

Atulya Sharma
Chief Strategy Officer
Call Atulya on +968 9937 7150,
email: Atulya@umsoman.com

UMS Digital, with strategic thinking and technical excellence, brings to Oman and the GCC region cutting-edge digital solutions, tailored-made to meet the needs of diverse businesses.

UMS Digital delivers services that include but are not limited to, website infrastructure design, customised web applications, mobile applications, security consulting, graphic designing, network communication and much more. Our end-to-end web based solutions also include payment gateway development and integration, mailing solutions, DDos services, SharePoint portal development, maintenance, integration and migration carried out by a team of national and international professionals.

We host, design, maintain and manage web domains for reputed business conglomerates, financial and governmental institutions and have a successful track record of creating winning experiences for our client’s and their customers.

Get engaging digital possibilities at your fingertips.

Shibu K. Abraham
Account Director
Call Shibu Abraham on +968 9945 3139,
email: Shibu@umsoman.com

UMS Events, a part of United Media Services, is a one-of-a-kind event management specialist in the Sultanate of Oman.

Offering the full spectrum of Event Management Services, ranging from event conception, planning and organisation; logistics management; developing marketing communication and media relations, ensuring adequate media coverage; to everything that makes an event successful, UMS events works with the aim to create an impact that always delivers applause.

UMS Event's portfolio of high-profile events clearly showcases its wide-ranging repertoire:
- Oman Debate
- Alam Al Iktisaad Wal Amal Awards for Best Performing Companies
- Oman Forum
- Oman Green Awards Summit
- OER Top 20 Awards
- Dossier Construction Awards & Summit
- Al Mar'a Excellence Awards
- Signature Couture Show
- OER CEO Golf

Through these initiatives and opportunities, UMS events brings together members of Oman’s corporate community and high-end society on a common platform and provides them top-quality networking opportunities. Moreover, they put the spotlight on Oman’s leading brands and organisations, business people and socialites.

UMS also handles events that address specific corporate issues, like press conferences and management seminars, as well as the more tactical ones, like product launches and branded events.

UMS' capabilities have been proven over varied projects like multi-location roadshows, social media initiative on a university campus and the likes.

Convey a corporate message, loud and clear.

Fidha Saleem
Events Manager
Call Fidha on +968 9965 3581,
email: Fidha@umsoman.com

To know more about us, www.applauseeventsme.com

The publishing business of UMS prides in publishing many acclaimed and widely read periodicals making it a premier media and publishing house. These titles draw their strength from an independent and responsible editorial; best in the class design and production values; impactful photography; loyal reader base and; a strong advertiser connect.

Established in 1999, UMS Publishing has emerged as Oman's largest media and publishing house. UMS Publishing has a dedicated team of professionals with vast editorial experience from world-renowned media companies. We have a professional design and visualising team who are responsible for making its portfolio of magazines visually attractive. Our Arabic language & translation division is equipped to handle all local language content creation, editing and translation requirements.

All the publications of UMS Publishing have set high qualitative standards in editorial, design and printing in the Sultanate. Apart from regular magazine titles, We also specialises in producing special reports, booklets, guides, manuals, annual reports and newsletters on a regular basis.

Alpana Roy
Executive Vice President
Call Alpana on: +968 9965 3581,
email: Alpana@umsoman.com

To know more about us, www.oeronline.com

UMS Distribution a division of United Media Services LLC (UMS), formed in 1988, is the largest independent print media distribution house in Oman, distributing publications from US, Europe, ME including Oman & Indian sub-continent, providing doorstep delivery of publications, covering all relevant retailers and offering services such as sampling, leafleting & mailing as well as marketing and online solutions. UMS provides a unique platform for the solutions related to media & communications business with divisions such as Advertising, Events Management, Public Relations, Publishing, Media Marketing and Digital Services through their unique integration with UMS Distribution division and has a culture that runs business professionally and makes long-term investments for sustainable growth.

Deliver your brand to the customer's doorstep.

Rajeev Sinha
General Manager - Distribution
Call Rajeev on: +968 9947 4699,
email: Rajeevs@umsoman.com

Buzzword is the UMS Group's Public Relations Consultancy, playing a lead role in establishing brands in the minds of consumers, and producing targeted, tangible and measurable results. And it is delivering a whole new kind of ROI in communications in Oman.

Buzzword aims at value-addition by positioning the clients in the market in such a way that positively impacts them. Its mission is not just limited to corporate communications and public relations but extends to assisting corporations realize greater value from their marketing mix. Buzzword believes that every client needs a unique, focused and comprehensive PR plan.

The approach is honed with in-depth understanding of assorted audiences, objectives and environment, allows Buzzword to deliver innovative services and strategic counsel to clients. Through the conceptualization and implementation of an integrated communication and marketing strategy, Buzzword provides a communication framework that is comprehensive. Programs designed by Buzzword help clients attract, retain, and build advocacy among customers and relevant stakeholders — providing an impressive return on their investment.

Enhance brand equity through smarter information sharing.

Yousuf Alvi
Manager - Client Services
Call Yousuf on: +968 9320 4570,
email: Alvi@umsoman.com

UMS Social, a full-service social media agency of UMS, is at the forefront of the ever-evolving and dynamic world of social media marketing.

We help clients filter out the noise and build brands by connecting with the relevant audience.

Our team is made up of techies and strategists, creative thinkers and artistic doers, content creators and those who produce strategically sound, engaging and relevant results that benefit your business objectives.

Our service offerings are as follows:

• Strategy and Implementation
• Social Identity Management
• Crisis Management
• Channel Monitoring and In-depth Analysis
• Social Media Sentiment Monitoring and Analysis
• Social Media Tools
• Social Media Advertising
• Campaign Management, Facebook App Development, Hashtag Trending

Get the conversation started.
Adveta Dwivedi
Social Media Manager
Call Adveta on: +968 9726 8071,
email: adveta@umsoman.com